LOVE Quebec takes part in Desjardins’ Tous Engagés pour la Jeunesse campaign

Desjardins Coop’s Tous Engagés pour la Jeunesse campaign supports around 3000 youth initiatives every year and aims to help youth aged 5 to 30 succeed in their educational, professional and social lives. The campaign works alongside youth organizations in various fields to help over a million young people thrive.

As part of a collaboration with BleuBlancRouge, youth were invited to share their stories and talk about their involvement with various youth organizations. LOVE youth spoke about their time with LOVE, what LOVE means to them, and how they found the organization. The stories were turned into audiovisual pieces by the agency BleuBlancRouge, who worked alongside sound artists to bring the stories to life. The stories are available to listen to on BleuBlancRouge’s Instagram here.


We are thankful to Desjardins and BleuBlancRouge for this initiative and for bringing to life the stories of our youth. Their stories illustrate the importance of the work that youth organizations across Montreal, such as ours, do. Thank you for giving a platform to our young storytellers!

To read more about the initiative, visit the website here.